FAQ
Questions, answered
How Ntentify works, from the first read of your buyers to the spots in market.
The company
What is Ntentify?
One company that researches, produces and places. We read what your buyers say in their own words, make the spots that answer it, place them where those buyers are, and feed the results into the next round of research.
Who is it for?
Mid-size and larger brands with marketing budget and no in-house creative or research team. We work directly with brands — and with agencies that want the research and creative behind their clients’ message.
Who's behind it?
The team behind Nuclear Duck, with three decades of brand and direct-response production. See About.
Research
Where does the research come from?
Real, public buyer conversations: product reviews, video comments, forum threads and search queries. No surveys, panels or synthetic data.
What are the four buying stages?
Problem Awareness, Frustration, Solution Exploration and Decision. Each stage has its own language and its own objections, and most brands only speak to one of them. We map every signal to a stage so the creative can answer the right one.
How is this different from social listening?
Social listening tracks mentions and sentiment. We find the language and objections that decide whether someone buys, and turn them into what the spot says.
What is the ad infrastructure scan?
We check your site for the ad and tracking tools that are active, such as ad pixels, analytics and email marketing. It shows where your traffic comes from and where a weak message costs the most.
Can I buy research on its own?
Yes. A research report stands on its own, and it's also where every production project starts.
Production and placement
Do you make the ads?
Yes. We write, board and produce the spots ourselves, from six-second social cuts to long-form direct response, directed by people with three decades of production experience.
Is everything made with AI?
No. Some spots are shot live with a crew, some are made on our own AI production system, and many mix the two. We choose whichever serves the spot and the budget.
Where do the spots run?
Where your buyers are. We place and manage the spots for you.
What happens after they run?
Performance comes back into the next report: which messages pulled, which didn't, and what to make next. Each round starts sharper than the last.
Working together
How do I review the work?
In your private client portal. You read reports, review storyboards beat by beat, and leave time-coded comments on every cut. Approve, or ask for a revision.
How do I get started?
Start a project. Tell us about your brand and what you're after, and someone from our team will follow up. You get an invoice before any work begins.
How do contracts work?
Every project runs under a written agreement that sets the scope, timing and terms. You'll see it before any work begins.